If you’re looking to grow your business, whether you’re just starting out or have been around for a long time, getting referrals is one of the best ways to land new customers and clients.
Why? Referrals come from people you already know, so they are more likely to be warm leads who won't require significant additional effort to convert. Your customers are more likely to trust someone they know when making a decision, which increases the chances of them becoming paying customers
8 ways you can encourage customer referrals for your business
- Ask your existing customers
Building good relationships with your current and past customers doesn’t just bring in repeat business from them. You can also ask your customers to refer other customers your way.
- Ask your social network
You don’t just have to ask other customers for referrals. Spread the word to your family and friends that you have space in your calendar to take on more business. You never know who they might be connected to.
- Offer incentives
Offer your loyal customers something in return for recommending you, such as discounts, free products or services, gift cards or other rewards. This will motivate them to go out of their way to recommend your business.
- Follow up after jobs
After completing a job, follow up with the customer and ask if they would be willing to leave an online review or refer their friends and family members.
- Ask for referrals in person
During face-to-face interactions with customers, ask them (politely) if they know someone who might need your services. That way you’re not waiting on an email reply. You can also offer to provide a business card or flyer to pass along.
- Ask for referrals on social media
Leverage the power of social media by asking your followers to recommend your trades business. This is a great way to get more leads without spending any money.
- Send thank-you notes
Showing appreciation for customers who refer you will encourage them to do it again in the future. Sending a simple thank-you card in the mail, or a follow-up email, to remind them that you appreciate their business. You can also use this as an opportunity to ask for an online testimonial, such as a Google Maps review.
- Develop relationships with local businesses
Getting out and networking with other businesses in your area is a great way to increase your company’s awareness and find out about other local businesses that might need your services. You can also ask other businesses if they are willing to display flyers or referral cards in their stores.