Running a service based business can go either way during the holiday season. While some businesses are rushed off their feet leading up to Christmas, others might find business a bit too quiet in December and January.
Business being quiet (or not) is often impacted by things outside your control – where you’re located, what’s happening in your industry at this time of the year, the economy (which is doing it tough right now), supplies, freight, and the list goes on.
If you’re worried about things slowing down too much, your business doesn’t have to take a back seat. With some savvy marketing strategies and a bit of creativity, you can keep the wheels turning and even build momentum into February and beyond.
How to give your business a boost this festive season
Understand the Holiday Season Dynamics
The festive season brings a mix of opportunities and challenges. It's a time when regular schedules get thrown out the window, and customer priorities shift. Recognising these changes is the first step in adapting your business strategy to fit the season. It's all about finding the right balance and keeping your services relevant.
Tailor Your Services to Holiday Needs
Think about what people need during this time. Promoting specific festive/summer offers to your usual services can open up new revenue streams and keep your business top of mind to your regular customers and the local community.
For example, with the Australian summer in full swing, air conditioning services are in high demand. If you're a refrigeration mechanic, you can offer a deal on air con installations or repairs. Electricians, how about offering to set up those complex Christmas light displays?
Level Up Your Online Game
The holidays are prime time for engaging with your audience. Use your social media to spread holiday cheer and showcase your services. Think festive-themed posts, holiday tips related to your trade, or even a countdown to a special holiday offer. The key is to stay visible and engaging.
Connect with the Community
The holiday season is all about community spirit. Get involved in local events or sponsor a charity drive. It's a great way to get your business name out there and show you're about more than just profits. Plus, it's a chance to network and build relationships that could lead to business opportunities in the new year.
Get Creative with Holiday Promotions
Who doesn't love a good holiday deal? Offer special holiday pricing or package deals. For instance, bundle a few services together at a discounted rate. It's a great incentive for customers to book in those jobs they've been putting off.
Keep in Touch with Clients
The personal touch goes a long way. Reach out to your regular clients with holiday greetings or a thank-you note for their business throughout the year. It's a simple gesture that can strengthen your relationship and keep you in their minds for future projects.
Use Quiet Times to Plan Ahead
If things shut down for your industry during this time, and no amount of marketing can change that – use your time to plan, prepare, and get in some much needed rest.
Maybe there's equipment maintenance to catch up on, or you could use the time for staff training. This can help you hit the ground running when things pick up again. Start scheduling jobs for the new year now. You could even offer a 'New Year's Special' to get those bookings rolling in.
Taking a well-deserved break over the Christmas/New Years period can help you rest and recharge for the new year.
This festive season doesn't have to mean a slowdown for your business. With the right approach, you can keep things moving and set yourself up for a busy new year. From tweaking your services to fit seasonal needs, to ramping up your online presence, there are plenty of strategies to keep your business thriving.
