BSB42415 - Certificate IV in Marketing and Communication

The Certificate IV in Marketing qualification reflects your broad knowledge across an extensive range of marketing concepts. You can identify effective solutions to unpredictable problems through careful analysis and evaluation of information from various sources. Individuals with this certification will often provide guidance and leadership to team members, sometimes in a supervisory capacity. Typically, however, you would report to a marketing practitioner in a more senior role.
Individuals taking the Certificate IV in Marketing course can select from a variety of units, depending on whether you seek a generic marketing qualification, or whether you want to specialise in a certain field.

You will need to provide a range of evidence to assist your assessor to make a decision about your competence. The types of evidence you may be asked to provide can include

• Résumé
• Letter of Employment
• Current employment contracts
• Letters of reference
• Videos or photos of your work.
• Evidence of overseas qualifications.
• Transcripts or assessments from related previous qualifications.
• Apprenticeship papers
• Presentations and reports 
• Marketing and advertising documents 
• Focus group analysis results 
• Marketing strategies
• Business plans 
• Web design documentation 
• Feedback sheets 
• Project proposals 

• Once you are qualified, possible roles include
  • PR Officer
  • Marketing Officer
  • •Marketing Coordinator
  • Market Research Assistant
  • Direct Marketing Officer

• You can be certified anywhere in Australia with a nationally recognised qualification
• Have your certification within four weeks of evidence being received
• Gain accreditation from a reputable Registered Training Organisation
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