How to Use Social Media to Promote Your Business

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      <p>Paid social media can be a great way to drive traffic to your website and increase sales. However, it&rsquo;s helpful to understand the potential return on investment before deciding on what you should spend.</p>

      Social media allows businesses to engage with customers, advertise products or services, and build customer loyalty. It’s also a great way to capture data about your audience and see what people are saying about your brand, so you can tailor your marketing strategy to reach the right customers.

      Facebook is the most commonly used social media platform for marketing, however there is no one platform that’s best for every business across all industries. The platforms you establish a presence on should reflect where your audience hangs out most.

      It’s recommended that businesses post at least once per day, but no more than twice. You should post a minimum of three times per week to maintain engagement with your following. It’s beneficial to be more active when your objective is to grow your following or brand awareness.

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