Social Media Best Practices for your Business

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      There is no definitive answer, but a good rule of thumb is to post regularly and consistently. You don’t need to post every day, but make sure you’re posting frequently enough that people don’t forget about you.

      There are a few different ways to measure the success of your social media marketing. You can look at metrics like engagement (likes, comments, shares), reach (the number of people who see your content), and click-through rate (the number of people who click on links in your posts). You can also track how many leads or sales you generate from your social media platforms.

      Canva is a great, free tool that you can use to create high-quality images for your social media posts. If you want to create videos, you can use a simple video editing program like iMovie or Windows Movie Maker. For more complex videos, you can use a professional video editing program like Adobe Premiere Pro.

      Some common social media mistakes include not having a strategy, posting too much or too little, being overly self-promotional, neglecting to be responsive, and forgetting to have fun.

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