How to get more referrals for your trades business

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      Offering incentives, following up after jobs, asking for referrals in person and making it easy for customers to refer you are all great ways to start.

      Depending on your budget, you could offer discounts, free products or services, gift cards or other rewards as a thank you for their efforts. You could also consider offering additional incentives such as a percentage of the job cost or special rewards depending on how many people are referred. Whatever form of incentive you choose, make sure it’s something that will motivate your customers to refer you.

      In addition to referrals, you can also consider focusing on other marketing activities to grow your business, such as a good website optimised for online search, Google listings and paid advertising.

      You can collect customer feedback using surveys and questionnaires, website feedback widgets, follow up emails and suggestion boards. Once you have the feedback, ask your customers if you can use it for your website or on your referral flyers.

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