The Advanced Diploma of Marketing qualification reflects the role of marketing strategists, marketing directors and regional, national and global marketing managers. The individual will provide strategic direction in the company's marketing activities, and provide leadership to a team. They will apply a range of creative, conceptual, technical and managerial competencies to design, execute and analyse judgements. The individual may have a broad or highly specialised knowledge bases within the field of marketing. He or she will be accountable for the overall marketing function and performance of the organisation, and for group outcomes.
