Sometimes simply doing the job isn’t enough to nurture a growing business into fruition. Here are Skills Certified’s top business tips for tradies looking to improve their operations.
First Impressions Count
This is one that has endured through the age and will likely continue to do so for the foreseeable future. If you’re the type of tradie repeatedly arriving on time, with a bright smile, clean clothes, and immediately gets to work in an efficient manner, you will plant a positive impression in the mind of your customers. From there, you canreceive some free publicity as they tell their friends and family, or repeat work once they see you are reliable. In short, these simplest of steps can likely give you the greatest return on investment.
Obtain a holistic representation of your operations by implementing systems in which you can receive timely, accurate metrics of your business’s performance. Whether this be comparing workload between months, costs of resources, or the effectiveness of employees, measuring what is going in and out of the machine that is your business will allow you to highlight all of your strengths, weaknesses, and most importantly, what you can alter to improve productivity.
It is a known fact that tradies experience more risk in their work than most other occupations. Therefore, it is imperative you protect yourself with adequate insurance:
Today’s modern world has left our virtual presence just as important as our physical one. Roughly two thirds of the Australian public will first check a tradie’s website and social media accounts before deciding on hiring them. Potential clients want a closer look into what you will provide them, so be sure to go above and beyond in providing extensive resources to satisfy their research. High quality before and after photos, videos, and testimonials are some great ways to demonstrate your skills. By starting conversations around niche Facebook groups and Instagram pages will also drive new customers to your website, as well as creating valuable content through blogging, in which people will come to you for helpful tips and leave you confident you are an expert in the services they need.